Available for new partnerships · 2026

Furniture commerce, configured.

A Swiss software studio building marketing, configuration software, and ecommerce systems for European furniture brands selling complex, made-to-order products.

Built for European
furniture commerce
10+Years in
furniture
4EU languages
natively
SKU variants
handled
1Studio,
three disciplines
01 / What we do

Three disciplines, one focus — selling furniture online.

01 · Marketing

Brand & demand for furniture brands

Strategy, identity, content, and performance work that respects the considered nature of furniture purchases — and the long road from showroom inspiration to checkout.

  • Brand strategy & positioning
  • Creative direction & campaigns
  • Performance marketing
  • SEO & content
  • Lifecycle & automation
02 · Software

Configuration software for complex products

Custom configurators, 3D visualisers, and CPQ systems for furniture that varies by dimension, material, fabric, finish, modularity — or all of the above.

  • 2D & real-time 3D configurators
  • Made-to-order rule engines
  • PIM & ERP integration
  • Headless commerce
  • AR & CGI visualisation
03 · Ecommerce

Ecommerce tuned for European furniture

End-to-end ecommerce engineered for the European furniture market — its multiple languages, fragmented logistics, freight constraints, and long consideration cycles.

  • Shopify, commercetools, Magento
  • Multi-language EU
  • Freight & white-glove logistics
  • Checkout & financing
  • B2B & dealer portals
02 / Visualisation

From wireframe to photoreal CGI — every product, every option.

2200mm
01 / Technical

Engineering-grade wireframes

Dimensionally accurate models built from your engineering data — the foundation for every visual.

Bouclé · Off-white
02 / Render

Photoreal 3D rendering

Every fabric, every finish, every configuration rendered in production-grade CGI.

CONFIGURATION FABRIC LEGS Brass Black WIDTH 820mm PRICE CHF 2'480
03 / Interface

Real-time configurator UI

Customers compose, visualise, and price their product in one continuous flow.

03 / How we work

Built around what makes furniture commerce particular.

01

Complexity, not catalogues

Furniture rarely fits a flat SKU. We design systems that handle thousands of valid combinations without collapsing.

02

Made-to-order, made for commerce

Lead times, custom production, and rule-based pricing don't have to feel like friction — we turn them into competitive advantage.

03

European, not international

Selling across DACH, FR, IT, BENELUX, the Nordics — not just translation, but logistics, tax, payments, and culture.

04

Showroom meets pixel

Furniture is a tactile, considered purchase. We build online experiences that match the gravity of the offline ones.

05

One studio, one team

Marketing, configuration software, and ecommerce in one studio. No handoffs, no finger-pointing, no integration debt.

06

Measured, not theatrical

Every project ships with analytics, attribution, and reporting that optimise toward revenue, margin, and lifetime value.

04 / Selected work

Recent projects across the European furniture market.

A selection of engagements we've delivered for manufacturers, retailers, and direct-to-consumer brands. Full case studies on request.

2023 — 2026 · 4 selected from 12+
PROJECT_01 modular_sofa_configurator
3D Configurator Made-to-order

Modular upholstery configurator

Real-time 3D configurator for a modular sofa system with 18 modules, 60+ fabrics, and rule-based pricing. Replaced PDF-based dealer ordering.

Italy · 2025
3.6m elevation PROJECT_02 kitchen_planner_b2c
Configurator Ecommerce PIM

Kitchen planner with online ordering

Browser-based kitchen planner for a German manufacturer — from inspiration to dealer-routed order with full CPQ logic.

Germany · 2024
+340% PROJECT_03 dtc_growth_campaign
Marketing Performance Lifecycle

DTC brand launch & growth

Brand identity, ecommerce, and performance launch for a sleep-category DTC brand. From zero to revenue-positive in 6 months.

Switzerland · 2024
7 markets · 4 languages PROJECT_04 eu_replatform
Ecommerce Multi-market Shopify Plus

Pan-European replatform

Migration from legacy commerce to Shopify Plus across 7 markets, 4 languages, and 3 freight providers — with PIM consolidation.

Europe · 2023
05 / Who we serve

Made for the furniture industry — and only the furniture industry.

We work with manufacturers, retailers, and direct-to-consumer brands selling considered, often made-to-order furniture across Europe.

From heritage manufacturers digitising their dealer network, to scale-stage DTC brands launching new categories, to retailers consolidating fragmented online channels — our work is always grounded in the specific economics of selling furniture: high AOV, low frequency, long consideration, complex fulfilment.

  • Upholstery & seatingMade-to-order
  • Kitchens & built-insConfigurator-led
  • Beds & sleepDTC + retail
  • Office & contractB2B / hybrid
  • Outdoor & gardenSeasonal
  • Storage & modularConfigurator-led
  • Lighting & objectsCatalogue
06 / Get in touch

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